Noida A Preferred Luxury Destination
Gradually more and more buyers are preferring Noida as their luxury destination. Experts decode the reasons behind this choice:
In the last couple of years, more and more buyers are preferring to buy a luxury flat in Noida. Noida is fast catching the imagination of theses buyers with a bouquet of amenities. Elaborating further, Salil Kumar, director – Marketing & Business Management of alocal realty group, says, “Noida has rapidly ascended as a luxury real estate destination, driven by strategic urban planning, robust infrastructure, and an increasing demand for premium housing. Market data reveals a consistent 20% year-on-year growth in Noida’s luxury segment, underscoring its rising appeal among affluent buyers. The city’s connectivity is a major driver of its transformation. The operational Noida-Greater Noida Expressway and Yamuna Expressway have drastically reduced travel times to Delhi and adjoining business hubs. The upcoming Jewar International Airport, poised to be one of Asia’s largest, is set to solidify Noida’s status as a global gateway. Additionally, the metro network seamlessly integrates Noida with key NCR regions, offering unmatched accessibility.”
Luxury developments in Noida have redefined urban living, featuring smart home technologies, low-density layouts, private clubhouses, and green-centric designs. These offerings cater to buyers seeking exclusivity, sustainability, and modern convenience. Leading developers are delivering projects on par with global standards, further fuelling demand.
“The city’s evolving socio-economic profile has also contributed to its luxury appeal. An influx of multinational corporations, high-end retail, and world-class healthcare and education facilities have positioned Noida as a lifestyle hub. Furthermore, its focus on sustainability, with green building certifications and renewable energy adoption, resonates with environmentally conscious buyers. Noida’s transformation into a luxury destination reflects its ability to combine connectivity, lifestyle, and investment potential, rivalling traditional markets like Delhi and Gurgaon while carving its niche in India’s luxury real estate landscape,” Kumar adds.
Talking about Noida as a luxury destination, Nagarju Routhu, CEO of a leading luxury group, says, “Noida has rapidly transformed into a coveted luxury destination, drawing the attention of premium developers. The city’s evolution into a luxury hub is attributed to several factors. Infrastructure development plays a pivotal role, and Noida has witnessed significant advancements in connectivity, roads, and civic amenities. The city’s proximity to the national capital and its strategic positioning within the Delhi-NCR region make it an attractive location for luxury real estate development.”
Advantage Noida
One of the significant advantages of Noida is its proximity to Delhi, which makes it an ideal location for people who prefer to live close to the national capital.
The city is well-connected with a network of highways and expressways, making it easily accessible from other parts of the country.
Good connectivity
Additionally, Noida’s metro connectivity has made commuting within the city hassle-free, further adding to its attractiveness. Another advantage of Noida is its excellent infrastructure.
The city boasts of a robust social and physical infrastructure that includes schools, hospitals, shopping malls, recreational centres, and parks, among others. This has made Noida a preferred destination for people who seek a luxurious lifestyle with all the modern amenities at their doorstep.
Elaborating further, a local developer says, “Noida, once known as a city of industrial parks and IT companies, has rapidly transformed into a luxury destination for property buyers. The city’s strategic location, excellent connectivity, and modern infrastructure have contributed to its remarkable growth as a premium real estate market. The transformation of Noida into a luxury destination is not accidental but has been the result of careful planning, investment, and execution by the government and private developers.”
Luxury Destination
Avneesh Sood, director of a local luxury group states, “The cost of land as well as rising construction costs are also major factors driving the growth of luxury homes. Developers are prioritizing luxury and premium homes above economical housing because of stringent payment deadlines for land purchase, which makes land more expensive and tough to acquire. The significant rise in well-paying employment opportunities in the area has raised demand for premium housing.”
Connectivity
According to Himanshu Garg, director of a local realty group, “The city’s strategic advantages, its modern infrastructure, and proximity to major commercial, educational, and recreational hubs make it an exceptionally attractive choice for affluent buyers. Customers today want more than simply a great apartment; they want a lifestyle. In the past, potential purchasers would ask about amenities like a swimming pool and indoor activities. Now customers ask for opulent entrances, an extravagant clubhouse, landscaping, and interior farcicalities for visitors.”
Noida is well-connected with other key pockets in NCR. The upcoming International Airport will be a gamechanger in this respect.
Suresh Garg, CMD at a local real estate group, says, “Demand for luxury housing has increased in Noida and Greater Noida post pandemic. Buyers are opting for bigger homes with lot of facilities and features within the compound of the project due to which the demand for such homes has increased by 30 -35 per cent. To cater this requirement increasing numbers of developers are offering Luxury homes projects in Noida and Greater Noida.”
Noida’s economic growth and burgeoning corporate landscape have contributed to an affluent demographic seeking premium living spaces. The city’s cosmopolitan environment and cultural vibrancy further enhance its appeal, providing a dynamic backdrop for luxury living. Environmental sustainability and green spaces have become integral to Noida’s urban planning, fostering a healthier and more aesthetically pleasing living environment.
The emergence of Noida as a luxury destination has attracted premium developers, who recognize the potential and demand for high-end residences. As Noida continues to redefine luxury living, developers remain dedicated towards contributing to and shaping the city’s luxury realty landscape.
Amit Modi, director of another luxury group, says, “Noida’s top luxury real estate locations include Noida Expressway, Greater Noida West, and Central Noida. The luxury housing sector is making big headlines among the various real estate market segments. This segment has experienced a remarkable surge, capturing everyone’s attention. Luxury housing projects with prices exceeding 1.5 crore are attracting enthusiastic buyers. Buyers have increasingly begun to prefer spacious apartments with an area of 2,500 sq ft or more, aligning perfectly with the new premium offerings from developers.”
Yukti Nagpal, director at another luxury real estate group, says, “Noida has emerged as a sought-after luxury housing hotspot in 2023. India’s impressive economic growth and positive performance in global markets have increased the purchasing power of urban dwellers, especially in metro cities. Furthermore, constructing the international airport at Jewar in the Yamuna Expressway region has amplified the return on investment prospects for the surrounding areas. Features such as expansive terraces, airy interiors, open surroundings, and top-notch amenities within the project complex are alluring to discerning buyers. Notably, commercial spaces at high-value retail chains are also experiencing a surge in demand. Some sectors witnessing massive traction include Sector 144 and the adjoining areas, Noida Expressway, and Greater Noida West.”
Sanjay Sharma, director of a local real estate group says, “In recent times, the allure of luxury homes in Noida has captured buyers’ attention. The city offers premier residential projects equipped with world-class amenities, expansive green spaces, and top-tier infrastructure. The city’s seamless connectivity to Delhi and upcoming developments like the Noida International Airport have positioned it as a strategic location for high-end real estate. As developers, we foresee an exponential growth in Noida’s real estate market and look forward to curating luxury properties that provide not just elegant living spaces but also the potential for strong asset appreciation.”
According to Ashish Bhutani, CEO of a local developer, “Noida is rapidly positioning itself as a leading luxury destination for homebuyers, largely due to significant infrastructure upgrades and commercial real estate growth. The development of the Noida International Airport, an expanded metro network, and the Noida-Greater Noida Expressway have collectively strengthened connectivity, making Noida one of the most accessible urban hubs. In 2024 alone, there was an approximate 30 per cent increase in office leasing in NCR, with Noida taking a dominant share as companies and investors recognized its potential for high-value growth. Noida’s appeal is further enhanced by its proximity to Delhi and its vibrant employment ecosystem, hosting over 50% of NCR’s new commercial spaces over the last year. Major corporations, IT parks, and Special Economic Zones (SEZs), in Noida contribute to a robust job market, raising disposable incomes and increasing demand for high-end real estate.”
State policy shifts, such as streamlined unit registrations and incentives for green buildings, have accelerated the city’s transformation. Today, Noida boasts premier lifestyle amenities, including golf courses, upscale malls, and renowned international schools and hospitals, which align with the preferences of luxury homebuyers. At Bhutani Infra, we are committed to furthering this evolution, creating high-value commercial spaces that showcase Noida’s promising future, as a premium urban destination to the whole world.